A couple of months ago, I got caught up in the hype on Twitter over a beauty box collaboration between UK-based subscription box company Glossybox and the massive make up empire that is NARS.
It was all down to the marketing. There was a big announcement, there would be a limited amount available, followed by an opportunity to get your name on a waiting list to buy it on the day of release. Cue follow up emails to remind you to ‘set you alarm clock’ for 9am the next morning. You can go home now Glossybox Marketing, job done, I was sold and I had to have it! Continue reading